BingoWorld 2010 features an exciting conference program that combines great new topics with returning favorites! You won’t want to miss the ever-popular Sellin’ Paper and Callin’ Balls customer service workshop or the Bingo University marketing workshop. And the regular program of one-hour breakout sessions is organized into three distinct tracks this year:
Technology Track: Bingo Technology – Ready and Waiting to Help You
You may not have electronic bingo yet, but you soon will. Electronic bingo technology is already here to help you attract more customers, compete for your fair share of gaming dollars and increase your revenues. This track includes a sampling of technology, techniques, tricks and thoughts for your consideration.
Promotions Track: Bingo Programs and Promotions
The lifeblood of any bingo hall – tribal, charitable or commercial - is the variety and quality of its ongoing programs combined with the uniqueness of its promotions. If you’re running out of ideas, these sessions have been designed to recharge your creative thinking. Some are old and some are new, but they all share one thing in common, success! Take them and adapt them to your hall.
Nuts And Bolts Track: The Nuts and Bolts of Bingo
In your efforts to cope with the recession, reduced attendance, decreasing revenues, casino competition and non-smoking laws, it is easy to forget or ignore the basic principles that have helped make bingo the most popular game in the world. These sessions will help to remind you of the importance of service, hall condition and money control.
Technology Track: Bingo Technology – Ready and Waiting to Help You
You may not have electronic bingo yet, but you soon will. Electronic bingo technology is already here to help you attract more customers, compete for your fair share of gaming dollars and increase your revenues. This track includes a sampling of technology, techniques, tricks and thoughts for your consideration.
Promotions Track: Bingo Programs and Promotions
The lifeblood of any bingo hall – tribal, charitable or commercial - is the variety and quality of its ongoing programs combined with the uniqueness of its promotions. If you’re running out of ideas, these sessions have been designed to recharge your creative thinking. Some are old and some are new, but they all share one thing in common, success! Take them and adapt them to your hall.
Nuts And Bolts Track: The Nuts and Bolts of Bingo
In your efforts to cope with the recession, reduced attendance, decreasing revenues, casino competition and non-smoking laws, it is easy to forget or ignore the basic principles that have helped make bingo the most popular game in the world. These sessions will help to remind you of the importance of service, hall condition and money control.
Several industry experts are already confirmed as speakers; view the current BingoWorld speaker list.
In addition to this outstanding BingoWorld program, your conference registration entitles you to attend any of the Southern Gaming Summit conference sessions that you wish!
In addition to this outstanding BingoWorld program, your conference registration entitles you to attend any of the Southern Gaming Summit conference sessions that you wish!
- Wednesday, May 5
- Thursday, May 6
9:00 a.m. – 12:30 p.m
Sellin’ Paper And Callin’ Balls
The always-dynamic Steve Browne will inform, entertain, enlighten and energize you in this popular customer service workshop. From building a service program for your bingo hall, to teaching individual service techniques and tactics, this session is designed for both hall managers and the front-line employees they supervise. It provides a fresh and enduring perspective on the importance of service.
Speaker: Steve Browne, President, Raving Service
2:00 p.m. – 5:00 p.m.
Bingo University
The fourth annual Bingo University is a three-hour, three-session, hands-on learning experience in a classroom-style environment that focuses on sharing the best tactics in the industry for marketing your bingo venue. The goal is to give you the tools needed to maximize the potential of your bingo hall and to create the most successful bingo operation possible. Attendees will be issued workbooks and encouraged to interact with instructors and moderators. Those completing all three sessions will receive a 2010 Graduation Certificate
2:00 p.m. - 3:00 p.m.
The Ten Best Marketing Tactics for Growing Your Bingo Business
Whether you are trying to maintain a strong bingo program, acquire new players, grow income or bring bingo defectors back to your venue, it’s always challenging to find effective and profitable methods for accomplishing those goals. This session will help you add both tried-and-true and innovative new tactics to your bingo marketing toolbox, all aimed at driving revenue and creating more loyal customers.
Speaker: Toby O’Brien, Vice President Marketing & Client Services, Raving Consulting Company
The Ten Best Marketing Tactics for Growing Your Bingo Business
Whether you are trying to maintain a strong bingo program, acquire new players, grow income or bring bingo defectors back to your venue, it’s always challenging to find effective and profitable methods for accomplishing those goals. This session will help you add both tried-and-true and innovative new tactics to your bingo marketing toolbox, all aimed at driving revenue and creating more loyal customers.
Speaker: Toby O’Brien, Vice President Marketing & Client Services, Raving Consulting Company
3:00 p.m. - 4:00 p.m.
Best Ideas for Cultivating “Seniors”
When marketing to senior players, the "one-size-fits-all" approach can be a costly mistake. New research shows that there are several age- and lifestyle-based groups within your senior segment. In this session, you'll learn what works and what doesn't with seniors marketing.
Speaker: Debra Hilgeman, Casino Marketing Consultant
Best Ideas for Cultivating “Seniors”
When marketing to senior players, the "one-size-fits-all" approach can be a costly mistake. New research shows that there are several age- and lifestyle-based groups within your senior segment. In this session, you'll learn what works and what doesn't with seniors marketing.
Speaker: Debra Hilgeman, Casino Marketing Consultant
4:00 p.m. - 5:00 p.m.
Best Promotions In the Bingo Universe
A well designed bingo promotion can add significant profit to an organization’s bottom line but a poor promotion will suck those same dollars down the drain even faster. This session will focus on “how and why” several of the best promotions worked and examine why a few great ideas failed. Your imagination and creativity will be energized, but not at the expense of caution.
Speaker: Clyde Bock, Manager, Imperial Bingo Connection
Best Promotions In the Bingo Universe
A well designed bingo promotion can add significant profit to an organization’s bottom line but a poor promotion will suck those same dollars down the drain even faster. This session will focus on “how and why” several of the best promotions worked and examine why a few great ideas failed. Your imagination and creativity will be energized, but not at the expense of caution.
Speaker: Clyde Bock, Manager, Imperial Bingo Connection
9:00 a.m. – 10:00 a.m. Concurrent Conference Sessions
Technology: Bingo Technology – What’s In It for Me?
Beyond the hype and glitter of electronic bingo are some very real benefits to both the players and the hall. Along with greater speed and variety of games are a whole host of management tools – tracking, tournaments, money management, paper inventory controls, statistics, communications and much more. All are important in operating a hall in compliance with today’s regulations.
Moderator: Michael Capen, Training Coordinator/Development Representative, GLI
Speakers: Ann Neal, Executive Director, His Way, Inc.; Mark Newton, Senior Director Corporate Strategy/Regulatory Affairs, Video King; Phil Sherwood, Vice President, Sales, Government and Central Determinant, Multimedia Games
Beyond the hype and glitter of electronic bingo are some very real benefits to both the players and the hall. Along with greater speed and variety of games are a whole host of management tools – tracking, tournaments, money management, paper inventory controls, statistics, communications and much more. All are important in operating a hall in compliance with today’s regulations.
Moderator: Michael Capen, Training Coordinator/Development Representative, GLI
Speakers: Ann Neal, Executive Director, His Way, Inc.; Mark Newton, Senior Director Corporate Strategy/Regulatory Affairs, Video King; Phil Sherwood, Vice President, Sales, Government and Central Determinant, Multimedia Games
Promotions: 15 Dynamite Promotions for Larger Bingo Halls (200 Seats Plus)
You’re going to get 15 dynamite promotions, already proven in large bingo halls across the country, in just 60 minutes! Remember that any of these promotions can be modified to fit your particular bingo hall. As a bonus, you will be asked to share your best promotion(s), which will be compiled with those of the other attendees and sent directly to you after the BingoWorld conference.
Moderator: Steve Smallman, Vice President and General Manager Bingo, GameTech
Speakers: Clyde Bock, Manager, Imperial Bingo Connection; Terrie Hendrix, Bingo Manager, Swinomish Casino
You’re going to get 15 dynamite promotions, already proven in large bingo halls across the country, in just 60 minutes! Remember that any of these promotions can be modified to fit your particular bingo hall. As a bonus, you will be asked to share your best promotion(s), which will be compiled with those of the other attendees and sent directly to you after the BingoWorld conference.
Moderator: Steve Smallman, Vice President and General Manager Bingo, GameTech
Speakers: Clyde Bock, Manager, Imperial Bingo Connection; Terrie Hendrix, Bingo Manager, Swinomish Casino
Nuts and Bolts: Bingo Operations: What Happened to My Money?
You’re working harder. The costs are under control. Attendance is holding steady. The money that you should be earning has disappeared. It’s time to review your accounting procedures. Starting with a functioning budget, let’s look at the various revenue streams, the profit margins, the real costs of operations, the profitability of games and promotions and the effectiveness of your paper management.
Moderator: Steve Waller, Epic Product Manager-Domestic, Planet Bingo
You’re working harder. The costs are under control. Attendance is holding steady. The money that you should be earning has disappeared. It’s time to review your accounting procedures. Starting with a functioning budget, let’s look at the various revenue streams, the profit margins, the real costs of operations, the profitability of games and promotions and the effectiveness of your paper management.
Moderator: Steve Waller, Epic Product Manager-Domestic, Planet Bingo
10:00 a.m. – 10:15 a.m. Networking Break
10:15 a.m. – 11:15 a.m. Concurrent Conference Sessions
Technology: New Players – Direct to Your Bingo Hall from the Internet
Learn about a new and successful program to take advantage of the booming growth of bingo on the Internet. Enhance your hall’s website (or create a new one) to make it truly interactive offering daily news, activities, local advertising and the option to play hundreds of free legal games designed to bring players, new and old, into your hall to redeem their prizes.
Moderator: Stephen Fenoglio, Gaming Attorney
Speaker: Scott White, Chief Executive Officer, Parlay Entertainment
Learn about a new and successful program to take advantage of the booming growth of bingo on the Internet. Enhance your hall’s website (or create a new one) to make it truly interactive offering daily news, activities, local advertising and the option to play hundreds of free legal games designed to bring players, new and old, into your hall to redeem their prizes.
Moderator: Stephen Fenoglio, Gaming Attorney
Speaker: Scott White, Chief Executive Officer, Parlay Entertainment
Promotions: 15 Dynamite Promotions for Smaller Bingo Halls (Less Than 200 Seats)
The presenters will offer 15 dynamite promotions, already proven in small bingo halls around the country, in this one hour session. Remember that any of these promotions can be modified to fit your particular hall. As a bonus, you will be asked to share your best promotion(s), which will be compiled with those of the other attendees and sent directly to you after the BingoWorld conference.
Moderator: James Hale, Founder/President, Bingo Management Consultants, Inc.
Speakers: Clyde Bock, Manager, Imperial Bingo Connection; Terrie Hendrix, Bingo Manager, Swinomish Casino
The presenters will offer 15 dynamite promotions, already proven in small bingo halls around the country, in this one hour session. Remember that any of these promotions can be modified to fit your particular hall. As a bonus, you will be asked to share your best promotion(s), which will be compiled with those of the other attendees and sent directly to you after the BingoWorld conference.
Moderator: James Hale, Founder/President, Bingo Management Consultants, Inc.
Speakers: Clyde Bock, Manager, Imperial Bingo Connection; Terrie Hendrix, Bingo Manager, Swinomish Casino
Nuts and Bolts: A Splash or Two of Paint for Your Bingo Hall
When was the last time you really looked at your hall – from top to bottom and from front to back? Are your players in a clean, well-lit and secure hall? Are your washrooms working? Is your food edible? Can the caller and the monitors be seen and heard? Join us for an examination of the critical elements essential to a player-friendly and profitable hall – an examination that will prove that it doesn’t take a huge budget to spruce-up, clean-up and brighten-up your hall.
Moderator: Stephanie Maddocks, President, Insight Strategies
Speakers: Kathy Clem, Executive Director, Good Samaritan Center; others TBA
When was the last time you really looked at your hall – from top to bottom and from front to back? Are your players in a clean, well-lit and secure hall? Are your washrooms working? Is your food edible? Can the caller and the monitors be seen and heard? Join us for an examination of the critical elements essential to a player-friendly and profitable hall – an examination that will prove that it doesn’t take a huge budget to spruce-up, clean-up and brighten-up your hall.
Moderator: Stephanie Maddocks, President, Insight Strategies
Speakers: Kathy Clem, Executive Director, Good Samaritan Center; others TBA
11:15 a.m. – 11:30 a.m. Networking Break
11:30 a.m. – 12:30 p.m. Concurrent Conference Sessions
Technology: Facebook and Twitter = New Bingo Players
Facebook, Twitter, YouTube, Flickr, blogging and the other social networking/social media systems have proven to be successful marketing tools. They are an inexpensive and very effective way of communicating to and with your players. Use instant sharing of information to announce winners, large prizes, activities, promotions and much more. This session will give you the basic information needed to use these new techniques for your hall.
Moderator: Charles Anderer, Group Publisher, Gaming, BNP Media
Speaker: Eric Brandt, Chief Executive Officer, Defero
Facebook, Twitter, YouTube, Flickr, blogging and the other social networking/social media systems have proven to be successful marketing tools. They are an inexpensive and very effective way of communicating to and with your players. Use instant sharing of information to announce winners, large prizes, activities, promotions and much more. This session will give you the basic information needed to use these new techniques for your hall.
Moderator: Charles Anderer, Group Publisher, Gaming, BNP Media
Speaker: Eric Brandt, Chief Executive Officer, Defero
Promotions: Cosmic Bingo: Perfect for Your Hall
If haven’t yet heard of this new bingo phenomenon – you will! It’s more than a game. It’s an entertainment experience, a promotion, a program, and most of all, pure and simply FUN. It is happening all over North America and is attracting that lost generation of players – the 18 to 45 year olds. It will work in your hall!
Moderator: Eric Casey, Sales Manager, Planet Bingo
Speakers: Scott Gothberg, Bingo/Pulltab Manager, Mystic Lake Casino Hotel; Terrie Hendrix, Bingo Manager, Swinomish Casino
If haven’t yet heard of this new bingo phenomenon – you will! It’s more than a game. It’s an entertainment experience, a promotion, a program, and most of all, pure and simply FUN. It is happening all over North America and is attracting that lost generation of players – the 18 to 45 year olds. It will work in your hall!
Moderator: Eric Casey, Sales Manager, Planet Bingo
Speakers: Scott Gothberg, Bingo/Pulltab Manager, Mystic Lake Casino Hotel; Terrie Hendrix, Bingo Manager, Swinomish Casino
Nuts and Bolts: Who is More Difficult – Bingo Staff or Customers?
These are stressful times. Everyone has been forced to handle more difficult situations than ever before. This session will offer you valuable insights into how to improve your management skills in the crucial area of dealing with people, such as handling the difficult player, defusing an embarrassing situation, supporting staff without offending players and maintaining your authority in an acceptable manner.
Moderator: Emmett A. (Sonny) Weathersby, Director, Mississippi Gaming Commission, Charitable Gaming Division
Speakers: Matthew Clem, Supervisor and General Manager, Capitol City Bingo Charity; Rodney Smith, Special Enforcement Agent, Charitable Gaming Division, Mississippi Gaming Commission
These are stressful times. Everyone has been forced to handle more difficult situations than ever before. This session will offer you valuable insights into how to improve your management skills in the crucial area of dealing with people, such as handling the difficult player, defusing an embarrassing situation, supporting staff without offending players and maintaining your authority in an acceptable manner.
Moderator: Emmett A. (Sonny) Weathersby, Director, Mississippi Gaming Commission, Charitable Gaming Division
Speakers: Matthew Clem, Supervisor and General Manager, Capitol City Bingo Charity; Rodney Smith, Special Enforcement Agent, Charitable Gaming Division, Mississippi Gaming Commission
Schedule at a Glance
Tuesday, May 4
8:00 a.m. – 5:00 p.m.
Registration open
6:00 p.m. – 9:00 p.m.
Welcome Reception
Wednesday, May 5
8:00 a.m. – 5:00 p.m.
Registration open
9:00 a.m. – 12:30 p.m.
Sellin’ Paper and Callin’ Balls
9:00 a.m. – 11:30 a.m.
Southern Gaming Summit conference sessions
11:30 a.m. – 12:30 p.m.
Southern Gaming Summit General Session
1:00 p.m. – 3:00 p.m.
Southern Gaming Summit conference sessions
2:00 p.m. – 5:00 p.m.
Bingo University
12:30 p.m. – 5:30 p.m.
Exhibit hall open
5:30 p.m. – 8:30 p.m.
Taste of the Casinos Reception and Dinner
Thursday, May 6
8:00 a.m. – 4:00 p.m.
Registration open
9:00 a.m. – 12:30 p.m.
BingoWorld conference sessions
9:00 a.m. – 11:30 a.m.
Southern Gaming Summit conference sessions
11:30 a.m. – 12:30 p.m.
Southern Gaming Summit Keynote Presentation
12:30 p.m. – 4:30 p.m.
Exhibit hall open
